Press Releases
REALTREE FISHING AND CCA FLORIDA PARTNER IN CONSERVATION

Brands announce partnership in annual event and name Realtree Fishing as Official Camo Pattern of CCA Florida and STAR.

Orlando, FL – December 18, 2017 – CCA Florida, the state’s leading organization dedicated to marine fisheries and coastal conservation education and advocacy, today announced details of a new partnership with Realtree and their new Fishing pattern. The partnership includes the naming of Realtree as the ‘Official Camouflage’ of CCA Florida and STAR, the nonprofit’s signature event, creating a partnership helping both organizations meet conservation goals.

In addition, Realtree Fishing is contributing $25,000 to be awarded in the CCA Florida STAR Youth Scholarship Division.  CCA Florida’s “New Tide” (youth) members from ages 6-17 are eligible to participate, ensuring this sponsorship meets Realtree Fishing’s goal of getting youth outdoors.

“Realtree’s dedication to family and friends, conservation, and the outdoor lifestyle make their new Realtree Fishing brand a perfect partner for CCA Florida and the STAR competition,” said STAR Tournament Director Capt. Leiza Fitzgerald.  “Their support of a $25,000 scholarship in the 2018 and 2019 Youth Division of STAR and their support as a sponsor of CCA’s statewide initiatives is a great compliment to our organization’s efforts.”

CCA Florida STAR, presented by Yamaha, is the largest family-friendly saltwater fishing competition in Florida, running each year from Memorial Day to Labor Day.  Unlike traditional fishing tournaments, STAR focuses on conservation and offers up to $500,000 in prizes and scholarships.  CCA Florida uses the social media-based event to educate the public on the importance of protecting Florida’s marine resources.  Recognized as a ‘catch, photo and release’ competition, STAR’s smart phone app eliminates the requirement for anglers to harvest or capture and transport fish. 

“I have seen firsthand the great work of CCA Florida and their statewide volunteers,” said Realtree president and CEO Bill Jordan. “With Florida as a next-door neighbor and a great state to hunt and fish, I’ve spent many hours, days and weeks there enjoying the outdoors. CCA Florida has been instrumental in bringing back and maintaining so much of the state’s incredible natural resources, and all of us at Realtree are especially proud to team with such a respected conservation group to keep our traditions alive.”

About Realtree Fishing

Realtree Fishing is a natural extension of parent brand Realtree, the world’s leading camouflage designer, marketer and licensor. Realtree Fishing’s growing partnerships in manufacturing, retail and conservation ensure that the brand’s customers will enjoy the best fishing products, availability and natural resources access for generations to come. Find Realtree Fishing on Facebook, Instagram, Twitter and at RealtreeFishing.com.

About CCA Florida

Coastal Conservation Association (CCA) was founded in 1977 after drastic commercial overfishing along the Texas coast decimated redfish and speckled trout populations.  One of 19 state chapters, CCA Florida became the fifth state chapter in 1985.  A 501(c)3 non-profit, the purpose of CCA is to advise and educate the public on conservation of marine resources.  Through habitat restoration projects, water quality initiatives and fisheries advocacy, CCA Florida works with its over 18,000 members including recreational anglers and outdoor enthusiasts to conserve and enhance marine resources and coastal environments.  Join the conversation on Facebook or learn more at ccaflorida.org.

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